La Jolla Group Presents “R.I.O.T.S.”

Author: Transworld Surf

The La Jolla Group has refocused some friendly faces to drive a new internal department hyping propaganda and working to execute those ‘outside-the-box’ ideas. Rich Wilson will move forward as Director of Promotions for LJG with a deep bag of tricks from a background in photography, graphic design and a superstar alter ego with a microphone in his hand. Rich will be led by department Vice President Ryan Divel in an ongoing effort to support the current marketing goals and events of the La Jolla brands, while sourcing and creating new ideas to implement. Rich and Ryan are past nominees and winners of SIMA’s Marketing Campaign of the Year.

“I basically got to write my own job description based off of my strengths”, Divel said. “Both Rich and I are psyching on this opportunity to work so closely with each of the La Jolla brands. The momentum in this building is overpowering.”

The ‘RIOTS’ dept will be based out of the current LJG mega-office, but eyes and ears will be national and widespread.

La Jolla CEO Toby Bost commented, “I’m looking for these guys to execute all the cool marketing and promotional concepts that we never get to do because we haven’t had the time or resources. It’s definitely a group-minded initiative but the RIOTS team will bring a lot of benefits to each individual brand as well. 2011 is all about quick wins. The ultimate vision delivers value to LJG, retailers, and consumers.”

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La Jolla Group Presents “R.I.O.T.S.”